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Dad’s shopping habits by the numbers | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Harmeet Singh

Dads might be starting to get more credit from brands as the primary caregivers and shoppers in their households, but their buying habits and preferences aren’t always in line with their female counterparts – for instance, they’re more brand loyal and less concerned with price than many mothers.

http://strategyonline.ca/2015/04/20/dads-shopping-habits-by-the-numbers/
 

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